Reliance Americas provides expertise and reliability across a wide variety of chemicals to foam producers across Latin America — with the speed and supplier reliability that the region's industry needs.
We are not a broker. We are a long-term supplier partner — one that calls you after your trial shipment to make sure everything ran perfectly.
Reliance Americas was founded by Sameer Johar — an industry veteran with over 27 years of experience in international chemical trading. His career began with the founding of Al Muqadimah Trading LLC, which he built from the ground up into a multinational operation supplying clients in more than 30 countries across the Middle East, Asia, and Africa. That single company became the foundation of what is today the Reliance Group — six companies across chemicals, nonwovens, bedding, and general trading.
Reliance Americas is the group's dedicated vehicle for Latin America. We bring 27 years of global trading experience directly to the foam production industry — serving plant managers, procurement directors, and production chemists who need their chemicals on time, at competitive prices.
From core polyurethane inputs to ancillary mattress and foam components — Reliance Americas supplies across the full production chain.
Reliance Americas operates as the Latin American arm of the Reliance Group — with active commercial relationships across the Middle East, Asia, Africa, and Europe. We bring that network to work for our clients in Latin America.
Reliance Americas is part of the Reliance Group — a privately held, founder-led industrial and trading group built over nearly three decades, beginning with a single chemical trading business in the UAE and expanding into a diversified portfolio serving clients across 30+ countries.
Whether you want a formal quotation, have a technical question about a product grade, or simply want to understand whether Reliance Americas can be a reliable supply partner for your plant — we want to hear from you.